About



Hello, beautiful souls! I'm Erika, the founder and creative mind behind Glo Natural. Back in 2010, when orange tans were still a thing, I launched a spray tanning company and witnessed the industry's incredible evolution. As equipment and solutions advanced, it became clear that at-home sunless tanning products needed to keep pace with these changes.

Enter Glo Natural, a sunless tanning line disrupting the one-size-fits-all approach. Our journey began with a simple belief – the bronzer you choose makes a difference. That's why we offer custom-tailored self-tanning products based on color theory. Whether it's our green, violet, blue or red bronzers, each is crafted to complement and enhance your skin's undertones, delivering a flawless, natural-looking tan.

We're advocates for pure, organic, and natural skincare. We believe it's possible to Tan Smart & Glo Naturally! We use Certified Organic botanicals and 100% naturally derived, highly effective anti-aging ingredients. Our commitment extends to ingredient purity – every element ranks a 2 or below on the EWG database. No nasties like synthetic DHA's, parabens, propylene glycol, alcohol, fragrances, mineral oil, petro-chemicals, petrolatum, BHA & BHT, polyacrylamide, paraffin, talc, or any other harmful ingredients find a place in our bottles. Even our bronzers are 100% natural and considered food grade. When you see a "CI colors" listed on our labels, you'll see FD&C right next to it, indicating its a pure pigment. These will rank a 2 or 3 on the EWG scale. Our products are cruelty-free, vegan, gluten-free, and non-comedogenic.

We get it; finding the right sunless tanner can be a struggle! #Sheesh

But we're here to make your choice a little easier! From the bottom of our hearts, we hope you adore your Glo Natural tan as much as we've cherished creating it! Welcome to the radiant world of Glo-ing Naturally – where beauty meets purity, and every tan is a celebration of your unique GLO!

Tan Smart, Glo Naturally!

XOXO, 

Erika Suhr

Founder, Glo Natural